Customer Transformations: August 22 – 26


Happy Monday, friends! With school starting back up again and the summer heat (hopefully) leaving soon, we’re excited to reveal this week’s best customer transformations. While we can only show five spaces at a time, we want you – our loyal readers – to know that we look at each and every submission! All of them are absolutely fantastic and make our mouths drop to the floor. The before-and-afters featured this week, however, have something a little extra. We hope you love them as much as we do! Want to see more? Visit our Before & After site.

Heather Callan – Saint Albans, VT


It’s not an understatement to say that Heather’s living room was long overdue for a makeover. The old and worn white carpet and yellow armchair did very little to accentuate the vintage brick fireplace. The room also looked much darker. After installing our Bellawood Cumaru hardwood, it’s almost impossible to tell that it’s the same room! With a rich honey brown coloring and dynamic grain flow, the new flooring is truly one of a kind. Add on a new layer of paint and brand new furniture, and the living room is now the perfect place to raise a family. Even the fireplace looks like it got an upgrade! “What an improvement,” Heather wrote. We completely agree, Heather; the transformation is amazing!  

Gary Dunfee – Albany, OH


After 15 years of tile in the kitchen and dining room area, Gary decided it was time to make a switch. He installed our Virginia Mills Tobacco Road Acacia Engineered flooring, and now the kitchen couldn’t look any better! Not only does the flooring look as if it was made by hand, but its natural worn appearance perfectly complements the cabinetry and stainless steel appliances. With such exotic graining, we’re sure the first thing the neighbors said when they saw the new flooring was “Wow!” “We are very happy with the results,” Gary wrote. We are too, Gary; great job!

Steve Schnyer – Stephentown, NY


Although Steve’s cabin was built in 1983, the family lived on plywood subfloors until they installed our Bellawood Matte Hickory Natural hardwood. We couldn’t be more amazed by this transformation! Before, the subfloors were incredibly scratched up and marked. They had no personality and didn’t add any aesthetic to the space. Now, however, the living room looks like a million dollars. In fact, the new flooring adds a rustic appeal to the space, thanks to its oil-finished look and light and dark color variation. “The wood is beautiful, and we did not find one unusable board in the 18 boxes,” Steve wrote. “Great product!” You read our mind, Steve; we love the look!

Janice Berryman – Highland Lakes, NJ


Janice will be the first to tell you that the old carpet in her living room did absolutely nothing for the space. It was plain, easily stained, and definitely did not match her opulent furniture. Lucky for her, she’ll never have to worry about it again. She installed our Virginia Mills Natural Hickory Engineered flooring. Lending warmth and comfort, the new flooring ties everything together beautifully. It almost looks like it was finished by hand! “Amazing results with super easy installation,” Janice wrote. We’re happy to hear that they “clicked” right into place, Janice; awesome job!

Michele Rosborough – Cary, NC

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What’s a beach house without our Dream Home Bull Barn Oak laminate? Replacing the carpet upstairs in the media room with our flooring, Michele couldn’t be more happy with the outcome! The laminate lends a beautiful rustic feel with its textured, distressed appearance. Its high-gloss finish also helps to brighten up the same as it reflects light. The best part? The new flooring is engineered to resist scratches and stains, so the family will never have to worry about messing it up while they have fun. “I absolutely love the look it created and how it opened the space up,” Michele wrote. “Very easy to clean!” We knew you would love it, Michele; the flooring looks stunning!

Thanks to everyone who shared his or her success story with us last week; we always enjoy seeing the transformations in each home. For more inspiration, be sure to check out our Before & After gallery!


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