Customer Transformations: July 11 – 15


Happy Monday, friends! It’s time for another round of inspiring before-and-after photos from homeowners across the country. We narrowed the field to our five favorite submissions (no easy task!), and we think you’ll enjoy the projects featured here. Read on to discover how new floors can make a major style statement – and remember to visit our site afterward to enjoy even more transformations.

James Medeiros – Middletown, RI


James really loves our Bellawood Natural Hickory hardwood. First, he installed it in his family room – and then he added it in the living room, dining room, kitchen, hall, and mudroom. Wow! As you can see, the living room got a whole new look when he traded the neutral carpet for the hardwood. The floor adds natural beauty, warmth, and classic appeal, thanks to the dramatic color variation and gorgeous graining. “We loved the look of the flooring,” James wrote, “and judging by how the family room is standing up, it will be a long-term love affair.” Glad to hear it, James; thanks for sharing your terrific makeover!

Zac Sandry – Bettendorf, IA


It’s easy to install, it comes with pre-attached padding, it’s durable enough to withstand the dog’s nails, and it’s good-looking – that’s what Zac loves about our Dream Home Flint Creek Oak laminate. In his living room, the laminate lends style and sophistication, thanks to its on-trend grayish hue and realistic grain patterns. “We love our new floor!” Zac wrote. Terrific job, Zac; we love the new look!

Emily Smoot – Eugene, OR


In a home filled with natural materials, carpet didn’t quite fit in. Emily installed our Virginia Mill Works Natural Hickory hardwood, and the floor looks right at home! The distressed surface injects timeworn charm and beautifully complements the stone fireplace surround and existing wood wall. “I absolutely love the transformation the engineered distressed hickory made in my place,” Emily wrote. “It was incredibly easy to work with, a great deal, and your staff was very helpful. I just love my first home now.” We love it too, Emily; amazing job!

Kevin Wise – Alsip, IL


A remodeling project prompted Kevin to replace the dated floor in his kitchen – and the transformation is dramatic! Our Dream Home Roasted Chickory laminate lays the groundwork for the upgraded space, which features new cabinets, countertops, and appliances. The deep brown tone and vivid grain patterns bring just the right blend of sleek sophistication and nature-inspired charm. What a fantastic project, Kevin; thanks for sharing your story!

Robert Wallace – Savannah, GA


Robert breathed new life into his dining room when he replaced the carpet with our Bellawood Natural Australian Cypress hardwood. Thanks to its range of natural hues, dramatic knots, and graceful grain pattern, the eye-catching surface is the star of the show! The revamped space merges rustic charm and sophistication. “Floors turned out to look even better installed than they did on the website!” Robert wrote. Terrific job, Robert; love the new look!

Thanks to everyone who shared his or her success story with us last week; we always enjoy seeing the transformations in each home. For more inspiration, be sure to check out our Before & After gallery!


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