Customer Transformations: November 16–20


Welcome back, readers; we hope you enjoyed your weekend! As we do every week, we’ve selected some of our favorite customer Before & After submissions to feature here on our blog. These photos really exemplify the remodeling process and show how a new floor can transform your home. It’s always hard to pick just five, so head over to our site to check out the rest!

Greg Farnell – Waite Hill, OH


Architecturally, Greg’s living room is gorgeous: A sloped ceiling and angled windows give the space personality and unparalleled potential. And our Antique Hazel Strand Bamboo is the icing on the cake! The bamboo’s natural beauty enhances the character of the room and evokes a luxurious feel. “Easy to install and looks great!!” he wrote. “Definitely recommend it.” Wonderful job, Greg; it turned out beautifully!

Valerie Ashcroft – Tucson, AZ


In Valerie’s “before” picture, her living room looks stylish and sophisticated with its modern décor and accenting patterns. But when she decided to replace her old carpet with our Roasted Chickory Laminate, she took her room to the next level. The laminate’s deep tones and wood grain elevate the elegance of the space. “Looks so much better!” she wrote. “Even our dog loves it! Makes the room feel more welcoming and more like our home.” We love it, Valerie; fantastic job!

Mark Toth – Coatesville, PA


Mark recently purchased his home and decided to replace its carpet with our Butterscotch Oak. The results speak for themselves: The oak’s rich tones bring inviting warmth to the room, and its neutral hue makes it a versatile choice for any color scheme. “We are very pleased with the cost and the finished look!” he wrote. Great job, Mark!

Mohammed Kadir – Markham, ON


Mohammed’s living room is another architectural wonder with its breathtaking archways and statuesque pillars. Our Select Brazilian Cherry only adds to the air of luxury with its rich beauty. As it ages, the hardwood’s majestic hues deepen to an exquisite deep cherry brown, which means the entryway and living room will dazzle guests for years to come! “This was my first DIY project, and I was pleased with the customer service,” he wrote. We’re impressed, Mohammed!

Frank Ruggiero – Rogersville, TN


Frank had a lot of space to work with during his renovation: His living room is expansive, and it looks even larger thanks to rows of floor-to-ceiling windows. He chose our Click Strand Carbonized Bamboo to complete the space, and he couldn’t have made a better choice! “We chose this floor to allow easier cleaning and a smooth surface for ease of mobility and less trip hazard,” he wrote. “It is a very odd-shaped room with lots of angle cuts, but the installers did a great job!” Looks beautiful, Frank!

Thanks to everyone who shared his or her success story with us last week; we always enjoy seeing the transformations in each home. For more inspiration, be sure to check out our Before & After site!


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