Customer Transformations: November 23–27


Howdy, folks! Welcome back to another round of our favorite customer Before & After photos. Each week we select a few submissions to feature here on our blog that really show how a new floor can transform your home. As always, it was difficult to pick only five posts; head over to our site to check out the rest, and read on for this week’s favorites!

Jacob Lee – Bluemont, VA

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Jacob wrote that his old floor was “showing its age,” which prompted him to make a drastic change in his kitchen: the installation of our Select Brazilian Cherry! His kitchen looks so different with the hardwood that it’s hard to believe only the flooring changed, but the wood completely transforms the space – bringing out the cherry tones in his cabinets and complementing the lighter granite tops. “We selected a strong wood to ensure durability,” he wrote. “I’m sure you’ll agree it is a great improvement.” We agree wholeheartedly, Jacob; fantastic choice!

Lenore Robustelli – Lindenhurst, NY


Lenore’s living room did a complete 180 with the addition of our Golden Sunrise Teak. Once washed-out and dated, the room now shines with sophisticated style and modern flair. The white of the leather couch and walls adds a cool, sleek touch to the space, while the deep red hues of the laminate provide striking contrast and warmth. “Removed the rug and installed this beautiful floor in my living room,” she wrote. It sure is beautiful, Lenore; wonderful job!

Craig Lavallee – Sutton, MA

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This children’s bedroom was only the first room in Craig’s total home renovation, but he’s certainly off to a great start! He chose our Mount Craig Cherry for both his kids’ bedroom and his own, and he couldn’t have made a better choice: The vinyl’s deep cherry reds add unparalleled warmth to the space, complementing the subtle wall color for a harmonious finish. And he installed the floors himself! “They go down really easy and anyone could do it,” he wrote. “These floors make the room feel really warm and bright. We love the floors and couldn’t beat the price when they were on sale!” It turned out beautifully, Craig!

Melvin Moore – Greenville, MS


Melvin is a real estate agent rather than a homeowner, but he had our West African Mahogany installed in one of his client’s living rooms in order to make the house more attractive to prospective buyers – and he’s sure glad he did! “House was on the market for months and it would not sell,” he wrote. “Priced right too. Updated the home with new laminate and it sold within one month.” And no wonder: the laminate’s elegant finish and vibrant red hues took the room from ordinary to extraordinary! Great job, Melvin!

Renee Duncan – Nampa, ID


We still can’t believe the transformation that took place in Renee’s living room! With the addition of our Lake Toba Teak – and without the outdated carpet and blue suede couch – the room instantly goes from antiquated to modern. The laminate’s cream and tan hues complement the deep brown of the couches while adding an overall welcoming warmth to the space. “The room seems so much bigger,” she wrote. Excellent job, Renee; we’re impressed!

Thanks to everyone who shared his or her success story with us last week; we always enjoy seeing the transformations in each home. For more inspiration, be sure to check out our Before & After site!


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