Customer Transformations: November 28 – December 2


Happy Monday, friends! If you’re still recovering from Thanksgiving, don’t worry – we are too. We hope your holiday was filled with fine food and laughter as well as pleasant memories that will last you a lifetime. Speaking of memories, we absolutely love seeing your amazing transformations on our Before & After site. Looking through all the before-and-after photos makes this post-holiday Monday just a little bit more bearable, don’t you think? Keep the memory of the first time you saw your new floor installed by posting a picture on our website. You can always go back and relive that moment. Plus, you might just show up on our blog! The year is almost over, and we look forward to seeing you achieve the home of your dreams before it’s through. Merry reading!

Brad Schmelzer – Castle Rock, CO


When a floor’s got to go, a floor’s got to go. Brad decided to upgrade the main guest room floor with our Virginia Mill Works Tobacco Road Acacia Stained Distressed Engineered flooring. And while it was a bit of challenge with three doors, the wood was flawless and easy to install. What’s great is that you can find the same handcrafted workmanship that went into building colonial American homes in our distressed flooring. It’s constructed with a real hardwood distressed veneer and placed on top of a moisture-resistant, high-density fiberboard – giving it superior strength and stability in any room. Aesthetically, our Tobacco Road Acacia features beautifully contrasting shades of golden red and light and dark brown. When you install this flooring, you’re giving your home a touch of that same simple elegance our ancestors cherished. “Will now look into doing some more if I can find it on sale,” Brad wrote.

We’re glad you’re happy with it, Brad; can’t wait to see what’s next!  

Chaise Miedl – Joliet, IL


Chaise wasn’t hesitant to tear out the carpeting that was in the house he purchased. He installed our Bellawood Select Brazilian Koa Prefinished Solid hardwood flooring – a much better-looking choice. Everything Bellawood does is about making a quality floor. The distinctive orange coloring and deep brown striping make our Brazilian Koa one of the most unique and exotic species available on the market today. Its durability is simply outstanding, resulting in a not-so-everyday floor that will stand up year after year of life’s everyday demands. Our patented finishing process gives our flooring a best-in-class stain, gloss, and scuff resistance. This means that a Bellawood floor is two times more scratch resistant and four times more abrasion resistant than other brands. Plus, it’s backed by a transferable 100-year warranty. When you choose Bellawood, you choose a lifetime of exceptional beauty and quality for your home.

Great results, Chaise; thanks for sharing!

Maryann Liles – Elsmere, DE


If you have pets, you’re probably concerned about what they can do to your flooring. Some floors simply don’t stand a chance against sharp claws and hyper personalities. But not our Morning Star Engineered Carbonized Strand bamboo flooring, which Maryann installed in her living room. Our flooring is constructed with a real hardwood veneer placed on top of a moisture-resistant medium-density fiberboard core. Add a real bamboo layer, and you have long-term durability. The flooring is even easy to install – our easy floating, “click-together” technology makes snapping planks in place a breeze. Did we mention it’s also backed by a 50-year warranty? In Maryann’s home, our flooring looks right at home. It’ll sure prove a challenge for her pups as well. “The bamboo floors have made all the difference in the house,” Maryann wrote. “And my rambunctious bulldogs haven’t put a scratch on them yet!”

Awesome work, Maryann; enjoy your new floor!

Nikki Slaughter – Hendersonville, TN


Sometimes you must look down to know what’s up. Nikki installed our Morning Star Antique Hazel Strand Stained Solid Distressed bamboo flooring in the living room, and all we can say is “wowza!” If you’re looking for sophistication and class, you cannot go wrong with this flooring. Our Antique Hazel Strand evokes a feeling of luxury with its rich shades of brown and red. A perfect contrast to the light-colored walls and regal fireplace. Strand bamboo is twice as hard as oak, making it an optimal choice for busy homes when durability is needed to stand up to the wear and tear of family foot traffic, active kids, and even pets. And since it’s a naturally sustainable grass that re-grows spontaneously after harvest, you can feel good about making an environmentally friendly flooring decision. The best part is that it’s backed by a 50-year warranty, so if anything should ever happen, we’ve got you covered.

Stunning renovation, Nikki; we can’t take our eyes off your new flooring.

Sharlyn Aragon – Moline, IL


Taking care of a historic home sometimes means replacing fixtures that can no longer perform safely and efficiently. Sharlyn tried to save the original floors in her 130-year-old home, but they were unfortunately too damaged. So she replaced them with our Dream Home Dunes Bay Driftwood laminate flooring. While the laminate is brand new, it’s distinctive whitewashed finish – with its light gray, white, and beige hues – gives it a weathered appearance. This authentic look of natural wood will have guests scratching their head figuring out the floor isn’t original to the house. This beautiful floor is also engineered to resist scratches and stains while staying beautiful for years to come. Plus, the V-groove design makes Dream Home laminate easy to install. The floor is moisture-resistant and features a sound reducing core as well.

Thanks for choosing us, Sharlyn; beautiful job!

Thanks to everyone who shared his or her success story with us last week; we always enjoy seeing the transformations in each home. Be sure to check out our Before & After gallery for more inspiration!


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