Customer Transformations: November 7 – 11


Happy Monday, friends! Now that it’s November, we can’t help but countdown until Thanksgiving. The only thing we love more than turkey and pumpkin pie is seeing all of your incredible flooring transformations every week. A quick glance at our top picks this week shows that you can never go wrong with a natural wood look. Love what you see here? Don’t forget to visit our Before & After site! And if you want to be featured on next week’s blog, submit your own before-and-after picture. We would love to feature you. Happy reading!

Jaime Baltzer – Parker, CO


We love our pets, and most of us would even consider them to be a part of the family. But just like children, sometimes our dogs and cats can’t help but get into trouble. When Jaime’s lab got trapped in the bedroom for a day due to a high-pile carpet, his floor covering paid the price. After saying sayonara to the carpet, Jaime installed our Virginia Mill Works Tobacco Road Acacia Easy Click Stained Distressed Engineered flooring. And while the pup may have gotten his or her way with the old flooring, Jaime won’t have to worry about coming home to a surprise. Our Tobacco Road Acacia is constructed with a real hardwood distressed veneer atop a moisture-resistant high-density fiberboard core, which is made from real wood fibers that are compressed into a dense, impact-resistant format. That means the new floor has superior strength. While the installation may have been unplanned, Jaime might have to thank her dog after all. “It’s very beautiful,” Jaime wrote. “Thank you for the recommendation!”

Thank you for choosing us, Jaime; we appreciate your business!

Shelley Johnson – Waunakee, WI


Sometimes, the carpet must go. When Shelley took out the 20-year-old carpet in the kitchen and replaced it with our Bellawood Natural Hickory Prefinished Engineered flooring, she couldn’t have picked a more perfect choice. Hickory is distinguished by its amazing color variation, superb graining, and outstanding durability. As the hardest of all North American woods, it’s the optimal pick for those who want beauty and durability in high-traffic areas. The flooring, which features light tans to deep browns with reddish tones, offers a stunning knurled grain. Easy to install and resistant to humidity and moisture changes, the new flooring adds a much-needed dimension to the space and perfectly complements Shelley’s golden oak cabinets and trim. “We love it!” Shelley wrote.

We might love it even more, Shelley; great work!

Kirk Lash – Dalton City, IL


If your heart is set on a distressed and rustic look, you cannot go wrong with our Dream Home Bull Barn Oak laminate flooring. Just ask Kirk. He installed it in the living room, den, and sewing room. The new flooring features a textured, distressed appearance with a rustic beauty. It comes with a V-groove design, high-gloss finish, and a 3mm pre-glued attached underlayment. All of this makes it exceptionally durable and easy to install. Our Bull Barn Oak is also engineered to resist scratches and stains while staying beautiful for years to come. The best part? It’s 30-year warranty, of course; it’s a guarantee that ensures hassle-free replacement. As we’ve seen in other before-and-after pictures, carpet never does a room justice. However, when Kirk chose our Bull Barn Oak, it took just a little for it to liven up the space. And we think his dog approves as well.

Incredible transformation, Kirk; it looks wonderful!

Andy Mauro – Centennial, CO


When it comes to your home, change can be good – even great. When Andy refinished his flooring, he chose our Builder’s Pride Walnut Hickory Prefinished Solid Stained flooring for the living room and dining room. After an added coat of paint, the space looks much bigger than it did before. The new flooring lends a sense of warmth and comfort. Reddish brown hues, mineral coloring, and small knots set the scene. What is so great about this flooring is that no installation will look the same. Andy’s floor will remain distinctly his because of the floor’s natural grade. Every plank varies in color and wood-like characteristics. The new flooring, which is easy to install, also comes with a 50-year warranty. Live comfortably in your home and increase its value with the rich shades of Builder’s Pride.

We love what you’ve done with the place, Andy; bravo!

Steve Weeks – Washington, VT


Steve must have felt a weight lift off his shoulders when he replaced the “old, stained, dingy gray carpet” in his living room with our Bellawood Rustic Red Oak Prefinished Solid hardwood flooring. As an industry leader in durability and design, everything Bellawood does is about making a better floor – and that’s just what Steve got. Red Oak is America’s most popular choice for wood floors, and it serves as the industry benchmark when rating hardness among wood species. It featured a reddish tan color and has a distinctive glow that created an inviting atmosphere in rooms near and far. Better yet, changes due to sunlight exposure are minimal with Red Oak. This ensures a bright and beautiful floor for years to come. Not to mention, it’s two times more scratch resistant and four times more abrasion resistant than other brands. “Very, very happy with the difference,” Steve wrote. “So much lighter, brighter, and cleaner looking.”

We couldn’t agree more, Steve; we absolutely adore it!

Thanks to everyone who shared his or her success story with us last week; we always enjoy seeing the transformations in each home. Be sure to check out our Before & After gallery for more inspiration!


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