Featured Floor: Bellawood Brazilian Cherry


There’s traditional hardwood flooring, and then there’s our Bellawood Brazilian Cherry. This floor balances magnificent beauty and exceptional quality with its warm red tones and patented finishing process, making it an asset to any room. Read on to see why it’s our Featured Floor of the week!

It has a majestic color …

Our Brazilian Cherry’s rich red hues contain an entire spectrum of colors, from golden tans to rosy browns. Throughout the aging process, the floor’s glow darkens into a deep cherry. These tones brighten any room, complementing both dark and light décor. It’s a perfect fit for every space.


It’s extremely durable …

Our Brazilian Cherry is an exceptional choice for spaces, whether residential or commercial, that demand durability year after year. The floor undergoes a patented finishing process that gives it best-in-class stain, gloss, and scratch resistance. In fact, a Bellawood floor is two times more scratch resistant and four times more abrasion resistant than other brands. And if there was any doubt, our Brazilian Cherry is also backed by a transferable 100-year warranty, guaranteeing a lifetime of exceptional quality.

It’s crafted to a higher standard …

As with any Bellawood floor, the most durable wood is selected for the finishing process. Every board is milled to precise specifications to ensure ease of installation and is topped with our best-in-class finish. It’s a “Select Grade” floor, which means it has the most uniform color, longest average plank length, and no large knots. To test this quality, our quality control engineers walk over 12 miles a day and inspect each board before, during, and after the finishing process.

Our customers love it …


Pam Patton of Coraopolis, PA had a new home built but didn’t want to pay the builders’ prices for hardwood flooring. So once she moved and settled in, she contacted Lumber Liquidators to install our Brazilian Cherry in her kitchen. The results speak for themselves: The rich cherry tones add warmth to her kitchen, bringing the dark cabinets and granite countertops together for a harmonious space. Wonderful choice, Pam!


Anthony Zarazee of Eastover, SC also recently purchased a new home. He decided to strip all the downstairs carpet and replace it with our Brazilian Cherry. He didn’t stop at his bedroom: “[The floor] is in the foyer, formal dining room, study, and living room as well.” And the installation process was a breeze! “It was about 1,000 square feet total, and our installers completed the project in only a day,” he wrote. “We are extremely pleased and happy! The service we received from Lumber Liquidators is remarkable. We would recommend this product and the services provided.” Thanks for the kind words, Anthony; remarkable job!

For more stunning transformations like Pam and Anthony’s, visit our Before & After site!

… And it’s on sale!

Summer is coming to a close, and that means it’s time for our End of Summer Clearance! We’re making room for our new fall inventory, and that means it’s your chance to get an incredible deal on hardwood, bamboo, wood-look tile, and more. From now until September 30, save $1 per square foot on select Bellawood Brazilian Cherry and Brazilian Koa as well as between 10 and 15 percent on Morning Star Bamboo. And don’t forget about our 24 months of special financing!


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