Featured Floor: Bellawood Patagonian Rosewood


Not all hardwood floors are made equal: Sometimes color, finish, and durability can vary among a manufacturer’s batches, which means it’s all the more important to choose a reliable brand and style. Our Bellawood Patagonian Rosewood ranks high in both its innate beauty and long-lasting quality. Read on to find out why it’s our featured floor of the week!

It’s uniquely beautiful …

Our Patagonian Rosewood spans a spectrum of colors, ranging from cream to orange tones. Over time, the hardwood oxidizes into a rich red, adding depth and character that’s sure to complement any room. The floor also has dark, pronounced striping that gives it extra contrast and complexity. It’s a select grade floor as well, meaning it has the most uniform color, the longest length of average planks, and no large knots. This further elevates the Rosewood’s smooth and stunning appearance.

It comes with a patented finishing process …


As is the case with all Bellawood wood and bamboo floors, our Patagonian Rosewood goes through a patented finishing process that gives it the best-in-class stain, gloss, and scuff resistance. This high gloss catches and reflects light, shining with sophisticated style. The Rosewood is the perfect accent to upgrade any room. It’s also proudly finished in the USA.

It’s durable …

Our Patagonian Rosewood is made from extremely hard and dense wood, which means it has great durability. The finishing process makes it two times more scratch resistant and four times more abrasion resistant than other brands, evident in its Taber Test results: When subjected to the industry sandpaper abrasion test, Bellawood’s durability was more than double most of the comparably priced floors. And we can guarantee that this floor will last for years to come with its transferable 100-year warranty.

Our customers love it …


Rey Diaz of Toms River, NJ replaced the pine plank floor in his bedroom with our Patagonian Rosewood, and the results speak for themselves: The varying rich, deep hues bring out the wood of the décor and harmonize with the blue walls, tieing the entire room together. “The Patagonian Rosewood was very easy to install,” Rey wrote. “We had no bad boards, virtually no waste. The new floor is beautiful. The floor has been in for a few weeks and we are already starting to see the floor oxidize and get its rich red color patina.” Congratulations on your new floor, Rey; we love it! For more inspiring transformations, check out our Before and After site.

And it’s on sale!

It’s fall flooring season, which means we’re offering incredible deals on the hottest styles right now at our Fall Flooring Kickoff Sale! Choose from over 400 great floors, including over 150 hardwood floors, over 20 laminate styles, and over 30 bamboo styles. Save $1 per square foot on Bellawood floors and get 20 percent off Dream Home laminates with 24 months of special financing.


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