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What is a "Comparable Retail" price?

At Lumber Liquidators, we strive to offer the best value in the industry. We post "comparable retail" prices on our website to help better inform our customers of comparable items that have been for sale at other national leading home improvement retailers. Because we sell private label brands in an industry that is very difficult to find identical products, we match items based on specifications available on the websites of other national leading home improvement retailers. If identical products are not available, we may offer comparisons to other similar products and styles to provide relevant information to our customers. We encourage you to do your own comparison shopping as another way to see the great value we offer. We believe our comparable retail fairly reflects the prices used by other retailers; however it is possible that others may offer the same or comparable items for less.