To our valued customers:

Your life is lived on our floors and we take that to heart. For more than two decades, we have been committed to providing customers with quality flooring that is sustainable, affordable, and beautiful. That’s why we’ve become a market leader.

But here’s what else you need to know: We’re equally focused on earning your trust. From hardwood and bamboo to laminate, vinyl, and wood-look tile, we’re investing more than ever to ensure the products we offer will exceed your expectations and meet the high standards we set for ourselves. We will continue to be a responsible corporate citizen and conduct business in an ethical and sustainable manner.

Our commitment to you is that we won’t stop now. We will continue to seek ways to improve the way we do business and to enhance the value we bring to you, our employees, our vendor partners, and all of our stakeholders.

I appreciate the responsibility I have for Lumber Liquidator’s reputation as one of America’s trusted names in flooring and can promise that we won’t stop until our customers are fully-satisfied. You’ve trusted our value—and we value your trust.


Dennis R. Knowles

Chief Executive Officer

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Mission & Values

From inspiration to installation, our passion is to make beautiful flooring possible and easy for all.

  • Trend-forward styles and motivating experiences provide “inspiration” for our customers.
  • Our “installation” services deliver the full-service seeker peace of mind.
  • As flooring experts, our associates are “passionate” about helping customers find the perfect floor for their home with the quality products we sell.
  • We offer the best selection of “beautiful flooring.” That’s all we do.
  • Our low prices make it “possible” for anyone to afford the floor of their dreams.
  • Our services, selection, and low prices combine to make the flooring experience “easy” and fun for our customers.
  • We have a flooring solution for “all” consumers (DIY/DIFM) and Pro customers.


Core Values

  • We Think Like Our Customers
  • We Act Like Owners
  • We Succeed as a Team
  • We Expect Continuous Improvement
  • We Act with Integrity

Commitment to Quality & Safety

Responsible Sourcing and providing Safe Products for our customer are two key principles that go to the heart of “Winning through Integrity.”  To support this commitment we have established rigorous programs that include product testing, onsite supplier audits, and supplier risk assessments which help us to better identify prospective product-suppliers aligned with our values and principles before we initiate business with them.

Throughout our business relationships, we continuously inspect, monitor, test for quality, and audit our suppliers and their products to ensure compliance with our expectations and standards.  Further, on an ongoing basis we also perform due diligence reviews and continuously assess risk to consider the impact to our business as circumstances change.  These programs differentiate us from our competitors and reflect our commitment to these principles.

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What We're Doing

Lumber Liquidators is investing more than ever to ensure the products we offer will exceed your expectations and the high standards we set for ourselves.  In support of healthier home environments, all of our vinyl floors are made with materials that are considered safe enough to be used in children’s toys and all of our wood flooring is made to the most rigorous applicable emission standards.

We’ve also partnered with Underwriter’s Laboratories and SCS Global Services to meet stringent GREENGUARD Gold and FloorScore certification standards for indoor air quality.  When you shop with us, you can have peace of mind knowing these floors have met some of the world’s most demanding third-party standards for low chemical emissions – and that means healthier indoor spaces for you.

In addition, all products that carry the GREENGUARD or FloorScore certification are eligible for various sustainable building credits, including Leadership in Energy and Environmental Design (LEED) and the WELL Building Standard.  Learn more about GREENGUARD Gold by clicking here.


Nothing is more important to our business than our reputation.  For our company, Integrity is at the very core of our business and is founded on our steadfast commitment to the following guiding principles: Do the Right Thing, Teamwork, Responsible Sourcing, and Safe Products.  Each of us at Lumber Liquidators plays an important role in bringing these guiding principles to life each day through our actions and ongoing commitment.

In every activity, relationship and interaction, our dedication and commitment to these standards helps ensure Lumber Liquidators’ good reputation as an ethical and responsible corporate citizen now and into the future.

Lay it Forward

Giving back to our communities where we live and work is something we believe is good for our business and simply the right thing to do.  We encourage associates to volunteer their time and talents to support their local communities, charitable causes, and other non-profit organizations that align with their interests and beliefs.

At Lumber Liquidators, we’re committed to making a lasting difference in the communities in which we operate.

We call our community support program “Lay It Forward” and, since 2007, Lumber Liquidators has donated more than 300,000 square feet of flooring to nonprofit organizations, schools, arts facilities, community groups, and more.

Whether it’s the responsible harvesting of hardwoods throughout the world, donating time or money to local charitable organizations, or creating jobs in communities around the country and around the world, we are contributing to a better future.

Learn more about Lumber Liquidators’ “Lay it Forward” program